Prominent health expert Dr. Punam Krishan has launched a scathing attack on global sportswear giant Champion, branding one of their women's clothing items 'vulgar' and demanding a public boycott of the brand.
The Glasgow-based NHS GP and media personality took to social media platform X (formerly Twitter) to express her outrage after encountering a pair of women's pants featuring a highly controversial design.
The Offensive Design
The product in question is a pair of grey pants with a prominent, oversized Champion 'C' logo placed strategically over the crotch area. Dr. Krishan did not hold back in her criticism, stating the design was not just in poor taste but deliberately offensive.
She highlighted the stark contrast with the brand's men's underwear range, which features a more traditional and discreet placement of the logo, questioning the decision to sexualise women's sportswear.
A Call for Action and Boycott
In her powerful post, Dr. Krishan directly called for consumers to stop purchasing Champion products. "This is vulgar. I don't often say this but please BOYCOTT this brand. I don't know who needs to see this but we need to stop normalising this. It's not empowering, it's offensive," she wrote.
Her criticism extends beyond the single product, taking aim at the corporate decision-makers who approved the design for mass production and sale. She questioned the mindset within a company that would deem such imagery appropriate for its female customer base.
Social Media Backlash
The public reaction has been swift and largely supportive of Dr. Krishan's stance. Many social media users echoed her sentiments, agreeing that the design was inappropriate and criticising Champion for the misstep.
This incident places Champion alongside other brands like PrettyLittleThing, which have previously faced backlash for selling similarly controversial and sexualised clothing items. The public response suggests a growing intolerance for designs that are perceived to objectify women.
As of now, Champion has yet to issue a public statement or respond to the growing criticism surrounding the design of these specific women's pants.
