VIEVE's Skin Nova Concealer, priced at £28, has already earned more than 100 five-star reviews since its September launch, with shoppers praising its ability to cover dark circles and brighten the face. A former Boots makeup counter assistant and beauty journalist tested the new product and found it delivers a naturally luminous, buildable coverage that blends effortlessly without creasing.
First Impressions of the New Concealer
The concealer comes in a flexible plastic tube, which feels slightly less premium than the brand's Modern Radiance concealer packaging. However, the formula's performance is what matters most, and it exceeds expectations.
It has a lightweight, balmy texture that blends into the skin without feeling heavy. The natural glow helps disguise dark circles through light reflection, offering a double approach to coverage. The shade 110 was a little lighter than the tester's usual choice, despite using the shade finder quiz. There are 24 shades available, and a darker shade would be preferred next time, though 110 works well for brightening.
How to Apply for Best Results
Two application methods were highlighted. For minimal makeup days, the tester applies the product to her hand, works it into a brush, and gently pats it into the skin to cover dark circles and even out skin tone. For fuller makeup looks, applying directly to the face and blending outwards provides higher coverage, more brightening, and a sculpted appearance that lifts the undereyes.
Despite its radiant finish, the concealer did not crease or feel cakey, and there was no need to check if it had settled into fine lines during the day. It feels comfortable and lightweight.
Shopper Reviews and Alternatives
One customer wrote: “Easily covers my nightshift dark circles and brightens my whole face. Love wearing along with the Super Skin Nova.” Another added: “Everything I've tried before has left me feeling cakey. This is such a smooth formula and im really liking the cover and blend. Dark circles gone.”
A 59-year-old shopper gave it five out of five, commenting: “Just take all my money Vieve - another banging product that’s 5 out of 5. Love the component, very travel friendly. Looks great on my 59 year old skin and lasts all day.” One reviewer praised the blend but noted the shade guide let them down: “Blends like a dream but the guide did me dirty and it’s too pale for me.”
At £28, the VIEVE concealer sits in the premium category. NARS Radiant Creamy Concealer, priced at £29.50 at LookFantastic, offers medium, buildable coverage and a radiant finish. Maybelline Instant Anti Age Eraser Concealer costs less than £10 and provides a creamy texture for a more affordable option.
Overall, the VIEVE Skin Nova Concealer brightens dark circles, blends beautifully, and gives a healthy-looking finish without feeling heavy. It is not the cheapest option, but for those seeking coverage with a natural, skin-like finish, it is worth considering.
