The Asians of the North Foundation has launched a community campaign inspired by the legacy of Muhammad Ali, ahead of the 50th anniversary of his historic visit to Tyneside and South Shields in July 1977. The initiative aims to bring together people across different cultures, faiths, and backgrounds.
Launch Event and Founding Vision
The foundation was launched at an event featuring representatives from various religious and cultural groups in the North East. Talks were given by four charities: Newcastle Foodbank, HoodEx, One Nation, and Anxious Minds. Andy Mahmood, founder of the Asians of the North initiative, said the project is built around a simple message: “No unity without community.” He described it as “an open platform, inclusive to all” that takes its name from the Angel of the North. The goal is to “encourage conversations, challenge misconceptions and celebrate the shared identity of people living across the region.”
Inspiration from Muhammad Ali's 1977 Visit
Muhammad Ali’s visit to Tyneside and South Shields in July 1977 left a lasting impact on local communities. During a recent trip to Louisville, Kentucky, Andy toured the Muhammad Ali Centre, Ali’s childhood neighbourhood, and his final resting place. He presented copies of a book documenting Ali’s North East visit and met with Muhammad Ali Centre Vice President K.J. Martin. The discussions have led to plans for a collaboration between the North East group and the internationally renowned centre.
Addressing Community Divisions
Andy believes community divisions are more prevalent now, driving the initiative. “We’ve become very individualistic as a society. Years ago, communities stuck together regardless of religion, culture or background. We want to bring some of that spirit back and remind people that we are all part of the same community,” he said. The project will focus on supporting and inspiring local young people, using Muhammad Ali’s life as a source of lessons in confidence, resilience, leadership, and standing up for one’s beliefs.
Educational and Community Events Planned
The project is planning a series of educational and community events, including screenings of the documentary City of Ali, which explores the boxer’s influence beyond sport. Organisers hope to take the programme into schools, colleges, and universities across the region. “We want to put our arm around the younger generation and help lift them up when they’re struggling. If we can inspire young people to believe in themselves, get involved in their communities and treat others with respect then we’ll have achieved something worthwhile,” Andy said.
Muhammad Ali's Unique Connection to the North East
During his 1977 visit, Ali met residents, visited communities across Tyneside and South Shields, and married Veronica Porsche at the Al-Azhar Mosque in South Shields. Andy believes Ali’s visit remains one of the most significant cultural moments in the region’s history. “People still talk about meeting Muhammad Ali. He inspired communities across the North East and showed how one person can bring people together. That’s the legacy we want to build on,” he said.
Future Plans and Partnership with Muhammad Ali Centre
Organisers hope to stage several events throughout 2027, marking the 50th anniversary of Ali’s visit. They are also exploring ways to recognise the partnership with the Muhammad Ali Centre, including taking a special gift from the North East to Louisville. The campaign aims to highlight Ali’s unique connection to the region and use his story to encourage young people to build confidence, engage with their communities, and develop positive relationships with people from different backgrounds.
