Molly-Mae Hague's triumphant moment at the National Television Awards (NTAs) has been dramatically overshadowed by a tidal wave of online backlash. The former Love Island star and creative director of PrettyLittleThing clinched the coveted 'Influencer of the Year' award, but the celebration was short-lived as viewers took to social media to brand the result a 'total fix'.
The prestigious ceremony, held at London's O2 Arena, saw Hague beat out a host of popular digital creators, including the likes of Grace Beverley and the Nella Rose. However, the decision left a significant portion of the audience baffled and frustrated.
Social Media Erupts in Disbelief
Platforms like X (formerly Twitter) instantly became a hotbed of criticism following the announcement. One stunned viewer posted, 'How on earth has Molly Mae won Influencer of the Year? What a fix #NTAs.' The sentiment was echoed across hundreds of tweets, with many questioning the very definition of an 'influencer' in this context.
Another user pointedly commented, 'Molly-Mae winning Influencer of the Year is actually laughable... what exactly does she influence?' This highlights a core argument from critics who feel the award should recognise creators known for their direct and impactful engagement with online audiences, rather than reality TV fame.
A Night of Highs and Lows
Despite the uproar, it wasn't all controversy for the 24-year-old. She attended the event alongside her boxer fiancé, Tommy Fury, and their one-year-old daughter, Bambi, making for a glamorous family affair on the red carpet.
Yet, the online reaction has cast a long shadow over her victory. The win has sparked a broader conversation about the evolving nature of the NTAs and whether such categories truly reflect the current digital landscape or simply reward mainstream celebrity status.
As the debate continues to rage online, one thing is clear: Molly-Mae's NTA win has become one of the most talked-about and divisive moments of the awards season.
