Kim Kardashian sent shockwaves across social media on Thursday by posting a provocative series of images to her Instagram account. The ten-photo slideshow offered her 353 million followers an intimate look into her recent activities, which prominently featured lingerie photoshoots, brand fittings, and various business engagements for her family's enterprises.
A Glimpse into Kardashian's Week
The 45-year-old reality television star, who recently confirmed her relationship with Formula One driver Lewis Hamilton at Super Bowl LX, initiated the post with a revealing mirror selfie that highlighted her cleavage. She accessorised the look with a cropped golden blonde wig, a departure from her usual brunette hair, while puckering her lips for the camera.
Behind-the-Scenes at SKIMS
Several photographs provided fans with a behind-the-scenes perspective of a recent shoot for her shapewear brand, SKIMS. In one image, Kardashian flaunted her abs in a flesh-toned bra and shorts within a dressing room setting. Another snapshot captured her on a monitor during the same shoot, wearing the identical two-piece ensemble.
Throughout the series, she modelled an array of lingerie styles, including a bralette paired with high-waisted cheeky shorts. Additional photos documented her getting her hair styled and body makeup applied to accentuate her hourglass figure.
Family and Business Highlights
Kardashian also used the platform to showcase family milestones. She included a photograph of her car radio displaying her eldest daughter North West's new song, Piercing On My Hand, demonstrating her support for the 12-year-old's burgeoning music career.
Furthermore, she shared an image of a massive billboard on the City National Bank building in Los Angeles, featuring her sisters Kylie Jenner and Kourtney Kardashian. The black-and-white poster promoted a collaboration between Kylie's cosmetics line and Kourtney's vitamin gummy brand.
Professional and Personal Snapshots
The Instagram post also featured a mood board displaying various bras and underwear, likely prototypes for upcoming SKIMS releases. On a lighter note, Kardashian included a photograph of a to-go box containing a stack of pancakes drenched in maple syrup, capturing a casual breakfast moment.
Later the same day, she uploaded two additional selfies, lying down while pouting her lips and flashing a peace sign.
North West's Music Career Takes Off
Kardashian's Instagram activity coincided with significant news regarding her daughter North. On Wednesday, Rolling Stone revealed that North has signed a record deal with Gamma, an independent entertainment firm led by former Apple executive Larry Jackson, which also represents artists like Mariah Carey.
North, who is homeschooled, recently released her track Piercing On My Hand in early February, produced in collaboration with her father Kanye West, now known as Ye, and Will Frenchman. Sources indicate she has already begun recording sessions under this new partnership.
Rising Star in the Music Industry
Gamma has rapidly assembled an impressive roster since its 2023 launch, including Usher, Sexyy Red, and Snoop Dogg. The company is also partnering with Ye for his upcoming album, Bully.
North's musical endeavours are gaining momentum. She debuted Piercing on My Hand live in Mexico City earlier this year during one of Ye's concerts, performing before an audience of nearly 40,000. She has already achieved chart success, featuring on Ye and Ty Dolla $ign's Talking/Once Again, which reached Number 30 on the Billboard Hot 100, and on FKA Twigs's Childlike Things, delivering verses in both English and Japanese.
Business Ventures and Family Dynamics
As North's career advances, Kardashian is reportedly assisting her daughter with broader business preparations. According to The Sun, the reality star has filed multiple trademark applications for NOR11, covering clothing, accessories, jewellery, and bags, through KimYe's Kid Inc., with Kardashian listed as an officer. North has been seen wearing hats branded with the NOR11 logo.
North is the eldest of Kardashian and Ye's four children, which include Saint, ten, Chicago, eight, and six-year-old Psalm. While Ye's direct involvement in her business plans remains unconfirmed, his influence is evident in her early creative trajectory.
Despite Kardashian's hectic schedule, her pride in North's accomplishments at such a young age is unmistakable, marking a pivotal week for both mother and daughter in the public eye.
