England and Real Madrid midfielder Jude Bellingham has been unveiled as a model for Calvin Klein, with his new underwear campaign prompting an enthusiastic reaction from fans on social media.
The 23-year-old was officially announced on Instagram on Monday afternoon, following several days of teasing teasers that showed a man's fingers gliding from his boxers up to his chest. Bellingham posed in a range of Calvin Klein men's underwear, including boxers, trunks and 'stretch hip briefs', all part of the icon cotton stretch collection available in white and black, each featuring the brand's waistband. A pack of three retails for around £44.
Fans React to the Reveal
Bellingham, who has over 56 million Instagram followers, saw his posts attract a fervent response in the comments. One video clip, which focused on his wet torso and physique, was praised for its 'healing' powers. Fan Hana wrote: 'I was so depressed yesterday – will to live has been restored. Thank you.' @beetrootbecki commented: 'I can't breath or see anymore,' while Anne Jarvis added: 'Thank you for your service.'
'Jude Bellingham is perfect,' insisted Julieta, and Cristina Bellantani joked: 'How to die of a heart attack.' Another fan wrote: 'The pose is insanee my goddd,' while Zelly admitted: 'I don't have anything proper to say.'
Previous Praise and Campaign Context
Last month, Roy Keane predicted Bellingham could become 'one of the greatest players of all time' after his performance in England's 7-0 win over Croatia, where he scored one goal and provided three assists. Fans have also previously admired his prominent veins, which were on display again for Calvin Klein. @baisenoel confessed on X: 'I want to massage all the veins in Jude Bellingham's legs with my tongue.' An England training camp video in July also caused a stir when @favourite_gab posted: 'I might not know a lot about football, but I know Jude Bellingham is so hot. You can just tell it by his veins.'
Bellingham, who is currently dating model Ashlyn Castro, joins previous Calvin Klein models including Jeremy Allen White and Michael B. Jordan. Of his new role, Bellingham said he 'really enjoyed' working on the campaign, which was shot by Oliver Hadlee Pearch. 'I liked the idea of 'the icon underneath' – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way,' he added.
Fellow footballers to have modelled for Calvin Klein include Virgil van Dijk and Son Heung-Min in 2023, and Trent Alexander-Arnold in 2025.
