Hailey Bieber is never shy about showing off her incredible figure, and this week she was at it again as she posed for a super sexy new Victoria's Secret campaign. The model, 29, flaunted her jaw-dropping physique in lacy black underwear and heels, working her best angles for the camera.
Campaign Highlights
Hailey's sultry look was completed with a skimpy camisole top, while in other shots she wore matching bandeau sets. For another shot, she donned an animal-print crop top and tiny denim shorts while posing on an LA balcony. She also lounged in bed in a dark red set, fixing the camera with a sultry stare.
Denying Cosmetic Surgery Rumors
The star recently had to deny rumors that she underwent a Brazilian Butt Lift. She stated that she made a commitment to herself not to alter her appearance with the help of a doctor. In an interview with Allure magazine last year, the mother-of-one credited her fit physique to working out four times a week, specifically citing lunges as the exercise that best helps tone her bottom.
Rhode Beauty Brand Success
Hailey's beauty brand Rhode is valued at approximately $1 billion as of May 2025, following an acquisition deal by elf Beauty. She told Time magazine that she drew a firm line in the sand before agreeing to the blockbuster deal that transformed her from celebrity founder into one of the beauty industry's most closely watched entrepreneurs.
She reflected on the company's rapid rise and her determination to maintain an accessible approach to skincare after the acquisition. The deal further cemented her status as a major force in the cosmetics industry. In her Time profile, she said about manifesting a target sale price of $1 billion: 'I'm somebody who really believes in, like, what you say out loud is very important. Our words are important.'
Hailey explained she set a clear financial target before negotiations: 'I was like, 'It has to be this number. I will not go for less.' It was a goal.' Following the acquisition, she stepped into roles as chief creative officer and head of innovation, maintaining direct involvement in the brand.
Personal Life
Rhode quickly became one of the most visible names in the market through minimalist branding, viral lip treatments, and aggressive social media marketing strategies that resonated with younger consumers. It comes after Hailey supported her husband Justin at his Coachella set recently, where he headlined the festival and she was spotted in the crowd singing along.
