Claudia Winkleman, host of The Celebrity Traitors, has revealed that her iconic smoky-eye makeup relies on Vieve's Eye Wand, a creamy eyeshadow stick priced at £26. The product has earned a 4.9-star rating from shoppers, who describe it as "quick and easy" to use.
The Product Behind The Classic Claud
Winkleman's makeup artist, Lucy Gibson, shared a breakdown of the products used to create the presenter's look for episode one of Celebrity Traitors, featuring the Vieve Eye Wand in Raven. Gibson dubbed the style "The Classic Claud," a nod to Winkleman's signature appearance.
The Eye Wand is designed to colour, contour and define the eyes in seconds. Its creamy formula primes the lid to help eyeshadow last longer, while its buildable texture allows for everything from a soft wash of colour to a dramatic smoky eye. The stick can be applied directly to the eyelids and blended with fingers or a brush.
Shopper Reviews and Shade Range
The product comes in shades including Raven, Espresso, Hazelnut, Mahogany, Coffee, Sand and Lilac. One shopper commented: "These are perfect for a quick and easy eye, a highly pigmented product that delivers every time, I have these in every colour and carry them in my makeup kit as it's a product I can always count on."
Another added: "I have extremely oily lids and this stays put. But it is also absolutely a dream to blend and I almost always use my fingers to blend the edges." However, one mixed review noted: "I love the shade and pigment, but you have to work very fast before it sets. If you try to blend it after it starts setting, it can get a bit patchy on the lids."
Other fans praised the wand's versatility, with one writing: "Gorgeous colour and I love the way I can blend the wand with eyeshadow to deepen the colour or leave it be with a simple look with some mascara." Another said it helps cut down makeup time, calling it a "quick 10 min face."
More Products in Claudia's Routine
Winkleman's hairstylist, Amy Short, revealed that Colour Wow's Dream Coat Supernatural Spray, priced at £24.65 from Lookfantastic, is her go-to for glossy hair. For makeup, the presenter reportedly uses MAC's Fleshpot Lipstick (£21.25, Boots), which contains hydrating castor seed oil.
The Vieve Eye Wand is available to purchase from Vieve's website.
