Walkers has launched two limited-edition crisp flavours from its Do Us A Flavour campaign, with packets now on supermarket shelves across the UK. The finalists are Salt & Pepper Chicken and Grilled Cheese & Chilli Jam, selected from thousands of public submissions.
Two finalists chosen from thousands of ideas
The competition invited members of the public to share their dream flavour suggestions, ranging from nostalgic classics to unexpected mash-ups. Metro exclusively revealed in July that the two top flavours had been selected, and now the packets have officially hit shelves.
According to Walkers, the Salt & Pepper Chicken crisps take inspiration from the takeaway favourite, combining garlic, spring onion, black pepper, and aromatic Chinese-inspired spices. The Grilled Cheese & Chilli Jam flavour brings together the rich taste of melted cheese with a sweet and spicy chilli jam twist.
Only one flavour will stay permanently
The new crisps are available now alongside classics like Prawn Cocktail and Cheese & Onion, but only one flavour will become part of the permanent range. Which one makes the cut depends on how popular it proves with shoppers, with each pack sold counting towards the final result.
So far, the crisps have been spotted at Iceland and Home Bargains across the UK, with other major retailers expected to stock them soon.
Creators behind the winning ideas
The masterminds behind the flavours will win a cash prize, potentially as much as £500,000, if their creation earns a spot in the Walkers core range. Lydia Houghton from Malmesbury came up with the Salt & Pepper Chicken idea, while Becky Dibble suggested Grilled Cheese & Chilli Jam.
In her submission video on TikTok, Houghton explained: ‘Delicious chicken-flavoured crisps, perfectly seasoned with salt, pepper, garlic, chilli, and onion. Packed with flavour, right to the bottom of the bag.’ Dibble said: ‘I think the balance of sweet, salty, and spicy will go so well in a crisp flavour.’
The flavours were featured in a TikTok series on the Walkers account over six weeks, highlighting six of the best submissions. Each flavour was championed by a social media influencer, with GK Barry and Moyo Ajibade supporting the two finalists.
Walkers’ new Wavy Cut range
Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo, said: ‘From thousands of entries to just two finalists, it’s been an incredible journey, and now it’s over to the nation. We can’t wait to see which flavour captures Britons’ hearts and earns its place as the next permanent addition to the Walkers family.’
This comes after Walkers unveiled a new Wavy Cut range, available now exclusively at Sainsbury’s in 140g bags priced at £2 RRP. The two new ridged crisps come in Lea & Perrins Worcester Sauce and Sticky Teriyaki flavours.
