Joel Corry has declared that social media is a "really positive thing" for the music industry, even as platforms like TikTok heighten competition. The 37-year-old DJ and producer, known for chart-topping hits like Head & Heart with MNEK, believes the digital age offers unprecedented opportunities for artists to reach global audiences.
From Vinyl to Viral: Corry's Tech Evolution
Reflecting on his career, Corry told The Mirror: "When I was 13 years old, that was before the internet. I'm that old now! I'm 37. When I first started DJing, it was on vinyl in my bedroom on turntables. Then I moved to CDs, then USBs, and now social media is here." He added, "I've gone through all those stages of technology. I've always been a bit old school, but you have to adapt with the times. I honestly think nowadays we have the biggest platform opportunity to spread our music than ever before."
Competition and Opportunity in the Digital Age
Corry acknowledged that social media has intensified competition: "Things do get overexposed, and now there's more competition than ever because so many people are making music. Some people can master music, so the competition is higher. But I also think the opportunities are there for young artists and those who maybe don't have a lot of backing. They can get their music out there and gain fans across the world through social media. So overall, it's a really positive thing."
New Remix: 'SIMPLES' with Compare the Market
Corry has teamed up with Compare the Market to create a remix based on the company's famous Meerkat adverts. Titled SIMPLES, the track features grime MC Scrufizzer and includes a viral dance routine. Corry said, "The British public love things that are a bit random, a bit of a surprise. Everyone loves the SIMPLES advert and knows the iconic phrase. So it really resonates with the UK public. It's a bit of fun for people to have a laugh with, and there's a dance routine element for TikTok. I just hope people have some fun with it."
Supporting Teenage Cancer Trust
The track is available on Spotify, YouTube, and other streaming platforms, with all royalties supporting Teenage Cancer Trust. The funds will help specialist nurses, youth workers, and NHS hospital units for young people with cancer.
