Aldi has launched a limited-edition range of novelty ties featuring some of the supermarket's most iconic products, including baked beans, butter and fizzy pop. The collection, called Special Ties, is designed to mark the accessory's revival as a relaxed fashion statement.
Ties making a comeback
Research conducted by the supermarket found that two-fifths (41%) of Gen Z shoppers now sport ties as fashion accessories instead of reserving them solely for formal events. More than half (57%) consider the tie has become considerably more fashionable since its re-emergence began in 2026.
With nearly two-thirds of Britons (65%) now possessing a tie, 70% feel fashion conventions are more relaxed than ever before. Championed by style icons including Zendaya and Harry Styles, a fresh generation is embracing the tie and teaming it with oversized shirts, miniskirts, loose-fitting denim and trainers.
Aldi's Special Ties collection
To embrace the movement, 40% of Britons confess they've previously raided clothing from their dad's, boyfriend's or husband's wardrobe, while a quarter (23%) acknowledge they've drawn inspiration from celebrity fashion. Among those surveyed, 36% have donned the accessory for an evening out or dinner engagement, and 53% of Gen Z respondents indicated they're more inclined to wear one socially than in the workplace.
The Aldi collection features tie designs inspired by Nordpak Slightly Salted Butter, Professor Peppy and Bramwells Baked Beans. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "The tie has had a glow-up, going from an office essential to a must-have accessory. We couldn't resist putting our own Aldi spin on the trend by transforming some of our most iconic products into wearable fashion."
How to get the ties
Ashfield added: "Our Special Ties celebrate the classic accessory's return and show that style inspiration can come from anywhere, even the supermarket aisles." Shoppers wanting to win the Special Ties range should email SpecialTies@aldi.co.uk with their full name before 11:59pm on August 27 2026.
