For men seeking timeless style, a style editor has identified five classic watch brands that offer reliability and appeal across budgets. The selection includes Swiss heavyweights and a Japanese favorite, each with a distinct heritage.
Omega: A Legacy of Innovation
Omega, founded in 1848, is renowned for innovation and pop culture presence. It is the dive watch of James Bond and creator of the "Moonwatch" worn on Apollo missions. Emblematic models include the Speedmaster, Seamaster, Constellation, and De Ville, with prices ranging from £3,000 to £10,000 depending on age, pre-ownership, and materials.
TAG Heuer: Racing Heritage
Acquired by LVMH in 1999, TAG Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Known for avant-garde precision and bold style, it has ties to racing and Formula 1, being the first luxury watchmaker to sponsor F1 drivers and teams. It maintains partnerships with McLaren and Oracle Red Bull Racing.
Casio: Understated Cool
Casio, a Japanese brand, is celebrated for its intersection of innovation, function, and simplicity. Primarily digital with some analogue options, its collections feature retro-inspired styles and practical features like water resistance, alarms, and long-lasting battery life.
Piaget: Minimalism with Vibrancy
Piaget, a Swiss watchmaker and jeweller, combines minimalism with vibrant colour. Favoured by royalty, artists, and celebrities, notable fans included Andy Warhol, Jackie Kennedy, Elizabeth Taylor, and Miles Davis.
Citizen: Eco-Friendly Pioneer
Citizen offers a diverse portfolio, from leather dress watches to dive watches and chronographs. The brand is dedicated to sustainability, pioneering light-powered watches with Eco-Drive technology since 1976.
