Marks and Spencer has restocked the Prai Ageless Leg Perfecting Serum, a £30 product that sold out shortly after launching a few months ago. The serum is reportedly flying off the shelves as warm weather continues, with shoppers praising its ability to hide imperfections and boost confidence.
Instant blurring and skincare benefits
The PRAI Ageless Leg Perfecting Serum creates an instant blurring effect, delivers a sheer wash of colour, and offers longer-term skincare benefits. The launch followed PRAI's discovery that many women were avoiding baring their legs due to concerns such as thread veins, bruising, dry skin, uneven tone, or lack of confidence, despite five recent heatwaves.
According to the brand, 70% of women said they don't feel confident enough to bare their legs, while 63% avoid wearing shorts altogether. After using the serum, 73% noticed an immediate improvement in the appearance of their legs, and 81% felt confident enough to bare their legs after application, compared to 12.5% before.
Peptide-infused formula
Part of PRAI's bestselling Ageless collection, the peptide-infused formula blurs, brightens, and hydrates the skin in a few strokes. It contains Syn-Coll Peptide, which supports natural collagen production to improve firmness and smoothness over time. Hyaluronic acid provides hydration, while antioxidant-rich grape seed oil nourishes the skin and protects against environmental stressors. Unlike traditional fake tan, it uses a temporary, tinted formula that washes away in the shower, avoiding streaks or maintenance.
Shopper reviews and alternatives
Users have praised the serum on Instagram and the M&S website. One shopper said: “I found this serum to be just the perfect product to hide all those little imperfections to give my legs a dewy smooth finish.” Another added: “Wow this leg serum is amazing my legs look so much better, I have even started wearing my shorts again.” A 75-year-old customer wrote: "Super for creating a healthy look on the skin. I am 75 and have many blemishes and find this just gives a subtle coverage and is in no way orange." Another praised its ability to disguise visible veins, saying: "I really liked this. It gives you a natural looking tan, but just for the day as it washes off when you shower. Perfect for me if I'm wearing a skirt or dress, covering up superficial veins and seems to moisturise as well."
One shopper deducted a star, finding the formula slightly heavier than a traditional body moisturiser, but added: "I liked the instant natural colour it gave to my skin and the streak free regular finish. It certainly blurred imperfections. I haven't noticed any colour transfer on my clothes. The 4* was that I found the texture to be a bit heavy compared to smooth body moisturisers. I didn't get that luxurious feel. Having said that, I liked the finished look and will be buying more." Another called it a 'great leg cover up', saying it was 'easy to apply' with 'no bad smells', adding: "covers unsightly lumps and bumps - highly recommended."
A similar product, the This Works perfect legs skin miracle, costs £45, while the Sunny Honey Bali Bronzing Foam from Coco and Eve costs £26. Shoppers can purchase the previously sold-out Ageless Leg Perfecting Serum on the M&S website.
