The 'quiet luxury' trend, known for understated premium style, is now influencing baby names in the UK. Baby and nursery retailer Kiddies Kingdom analysed the Office for National Statistics (ONS) Baby Names in England and Wales 2025 dataset to identify names in the top 100 with aristocratic associations linked to the 'old money' aesthetic. These names were then compared with their 2015 rankings to find the biggest increases in popularity over the past decade.
Fastest-rising girls' names
The top 10 fastest-rising girls' names are Ottilie, Margot, Mabel, Ophelia, Ada, Olive, Elodie, Rosa, Arabella, and Iris. Ottilie, which means "wealth," "prosperity," or "prosperous in battle," has seen the sharpest spike, moving 357 places to rank 55th in 2025. It is of French and German origin and has surged in popularity since 2015. Cute nicknames like Lottie, Tillie, and Otto may contribute to its appeal.
In second place is Margot, pronounced 'Mar-go'. This traditional French name means Pearl and comes from the short name for Marguerite. It can be spelled Margo or Margaux, with the latter spelling often associated with the French wine region.
Fastest-rising boys' names
The top 10 fastest-rising boys' names are Otis, Rupert, Vincent, Jasper, Alfred, Theodore, Felix, Arthur, Louis, and Ralph. Otis has climbed 188 places since 2015 and, like Ottilie, means "wealth" or "prosperity". In second place is Rupert, a name of Germanic origin meaning "bright glory".
Traditional names becoming mainstream
Across both boys' and girls' names, several of the fastest-rising names were outside the top 100 a decade ago. This suggests the trend is not just driven by long-established favourites enjoying a resurgence, but by names with a distinctly traditional or 'old money' feel becoming increasingly mainstream.
Kirsty Carroll, parenting expert at Kiddies Kingdom, said: "With 'quiet luxury' taking over trends in fashion and interiors, it's interesting to see a similar preference for heritage and tradition reflected in the names parents are choosing for their children. That wider 'old money' aesthetic feels much more visible now than it did a decade ago."
