20 'old money' baby names rising in popularity across the UK
20 'old money' baby names rising in popularity in the UK

Ottilie and Otis are among the fastest-rising 'old money' baby names in England and Wales, according to new analysis of Office for National Statistics (ONS) data. The baby and nursery retailer Kiddies Kingdom examined the ONS Baby Names in England and Wales 2025 dataset, identifying names within the top 100 that carry aristocratic connections typically linked to the 'old money' aesthetic. These were then compared against their 2015 rankings to find which had risen most over the decade.

Top 10 fastest-climbing girls' names

The top 10 fastest-climbing girls' names are: Ottilie, Margot, Mabel, Ophelia, Ada, Olive, Elodie, Rosa, Arabella and Iris. Ottilie, meaning "wealth," "prosperity," or "prosperous in battle", has climbed 357 positions since 2015 to reach 55th place in 2025. Of French and German origin, its appeal includes shortened versions such as Lottie, Tillie and Otto.

Margot, pronounced 'Mar-go', is second. This classic French name, meaning Pearl, derives from the shortened form of Marguerite. Alternative spellings include Margo and Margaux, the latter often linked to the French wine region.

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Top 10 fastest-rising boys' names

The top 10 fastest-rising boys' names are: Otis, Rupert, Vincent, Jasper, Alfred, Theodore, Felix, Arthur, Louis and Ralph. Otis has surged 188 places since 2015 and, like Ottilie, carries the meaning of "wealth" or "prosperity". Rupert, of Germanic origin meaning "bright glory", takes second spot.

Across both boys' and girls' names, several of the fastest-climbing choices were outside the top 100 a decade ago, indicating a shift toward names with a distinctly traditional or 'old money' character rather than just well-loved classics returning.

Kirsty Carroll, parenting expert at Kiddies Kingdom, said: "With 'quiet luxury' taking over trends in fashion and interiors, it's interesting to see a similar preference for heritage and tradition reflected in the names parents are choosing for their children. That wider 'old money' aesthetic feels much more visible now than it did a decade ago."

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