Woman, 72, amazed by Liz Earle's £30 balm that leaves skin 'so soft and bright'
Woman, 72, amazed by Liz Earle's £30 balm for soft skin

Liz Earle has added a new £30 Cleanse & Glow™ Brightening Cleansing Balm to its popular Glow range, and beauty fans are impressed. The brand is known for hard-working skincare buys like the famous Cleanse and Polish, and its Glow range is its most potent for brightening, powered by Vitamin C-rich Acerola cherry.

Cleansing balms are popular among skincare enthusiasts for removing makeup and daily grime while offering a luxurious feel. The new indulgent buttery balm removes waterproof makeup without stripping the skin. According to a consumer study of 66 users, 94% of women who used the full Glow routine agreed their skin looked brighter and more radiant in just seven days.

How the balm works and what reviewers say

The balm rinses off with just water, melting away dead skin cells and impurities. It also preps the skin for better absorption of active ingredients. One shopper aged 45-54 said: 'Bought this last week and WOW it's lovely! The texture is lovely and smooth, very faint smell but that's what I like. Face and neck area feels lovely and soft and smooth after washing off.'

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Another reviewer raved: 'This cleanse and glow brightening balm is so beautiful. The texture of the balm is lovely, not at all greasy on my skin. My skin feels soft, plumped and glowing.' A third aged 55-64 commented: 'I couldn't wait to try this, absolutely gorgeous on my skin, feels really clean without shipping your skin, this is my new favourite on the Liz Earle range thanks again.'

Shoppers compare it to a spa treatment

A fourth reviewer aged 35-44 wrote: 'I bought this and it is literally heaven, my skin feels so soft and bright - it's like I've had a spa treatment. The texture just glides, I'd definitely recommend and I'll be purchasing again.'

Another reviewer said: 'I have been using the whole Cleanse and Glow skin care regime which has transformed my skin. As soon as I tried the new cleansing balm I was so delighted. It is soft, easy to massage, and leaves my skin really clean and radiant. I am 72 and cannot believe how much better my skin is. Will definitely be buying regularly.'

Other products in the Glow range

Also in the Glow range is the Transforming Gel Cleanser (£28), which deeply cleanses and gives an instant radiance boost. The Smooth & Glow™ Exfoliating Tonic (£22) offers glowing skin in 30 seconds without irritation. The Restore & Glow™ Instant Radiance Serum (£32) minimises dullness, while the Illuminating Gel Moisturiser (£30) provides a long-lasting glow. The Radiance Reveal Night Cream (£28) works overnight for even-toned, renewed skin.

It is worth noting that the balm is 'infused with uplifting bergamot fragrance' according to the brand, which may be unsuitable for those who prefer fragrance-free options. Elsewhere, the Elemis Pro-Collagen Cleansing Balm 100g is £41.60 (down from £52) at LookFantastic, while Beauty Pie's Super Healthy Skin Hot Oil Double Cleansing Balm is £34 or £18 for Beauty Pie members.

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