In a new poem, writer Troy Wong presents his IKEA Djungelskog soft toy as a role model for an alternative masculinity. The poem, titled "My Djungelskog Is My Role Model for an Alternative Masculinity," was published on August 31, 2026, in The Guardian.
A Soft Toy as a Masculine Ideal
Wong's poem uses the Djungelskog, a large brown bear from the Swedish furniture retailer, to explore themes of softness, comfort, and emotional openness. The bear, known for its cuddly appearance and gentle demeanor, serves as a counterpoint to traditional, rigid notions of masculinity.
The poem suggests that qualities often associated with soft toys—such as gentleness, patience, and the ability to provide comfort—can be reimagined as masculine virtues. Wong's choice of the Djungelskog, a popular cultural icon, adds a layer of contemporary relevance to the poem.
Challenging Traditional Norms
By positioning the Djungelskog as a role model, Wong challenges the expectation that men should be stoic and unemotional. The poem invites readers to consider how alternative forms of masculinity might be more inclusive and emotionally fulfilling.
The publication in The Guardian, a major UK newspaper, gives the poem a wide audience, potentially sparking conversations about gender roles and the cultural significance of soft toys. The poem is part of a broader cultural conversation about masculinity and emotional expression.
