Sephora opened its first Scottish store in Edinburgh's St James Quarter on July 9, 2026, drawing massive queues from as early as 4:30am. To celebrate, the beauty giant is giving away goody bags worth around £300 to customers who make a purchase between Thursday and Sunday.
What's Inside the Goody Bag?
Edinburgh Live obtained one of the coveted goody bags, revealing 16 products housed in a tote bag emblazoned with 'Twice the stripes, twice as bonnie.' The contents span makeup bags, skincare, hair products, and makeup, valued at approximately £300.
Items include a Flat Lay Co London Parachute Drawstring Makeup Bag (£27.99), Huda Beauty Baby Bake (£20), Gloss Coat Maria Nila smoothing treatment (£24.50), Inde Wild Champi Slick Stick (£19), and a Sephora Gloss Balm (£9.99). Other treats are the Milk Makeup Cooling Water Jelly Tint (£23), Medik8 Liquid Rehydration Serum (£45), Laneige Juice Pop Box Lip Tint (£20), Paula's Choice Liquid Exfoliant (£35), Caudalie Resveratrol Lift Instant Firming Refillable Retinol Alternative Serum (£52), and Color Wow Pop & Lock (£22.50).
How to Win the Goody Bag
Customers making any purchase from Thursday 9 July to Sunday 12 July 2026 (or while stocks last) receive a Beauty Bonus Card. This card gives each shopper an equal chance to instantly win prizes including goody bags, Sephora merchandise, complimentary beauty services, exclusive products, and discounts.
Executives Celebrate Scottish Debut
Sarah Boyd, Managing Director of Sephora UK, said: 'Scotland has been one of the most requested locations from our community, so opening our first Scottish store is an incredibly exciting milestone for Sephora UK. Edinburgh is a city with an amazing beauty community, incredible creativity and visitors from all over the world, making it the perfect place to continue our UK expansion.'
Anne Ledgerwood, Estate Director for St James Quarter, added: 'The opening of Sephora's first-ever Scottish store is a landmark moment for both the brand and St James Quarter. Welcoming such an internationally recognised beauty retailer to the Quarter further strengthens the destination's appeal.'
Weekend Events and Glasgow Store
Throughout the weekend, Sephora Edinburgh will host exclusive events, entertainment, and freebies. Additionally, a second Scottish Sephora is set to open in Glasgow's Silverburn on August 13, 2026.
