Aldi and Sainsbury's Shopper Drives Further to M&S for Greek Yoghurt
M&S Greek Yoghurt Draws Shopper Away from Aldi and Sainsbury's

Angela Patrone, a senior lifestyle reporter, typically does her weekly shopping at Sainsbury's and Aldi due to their convenient locations and affordable prices. However, in recent weeks, she has been making an extra trip to Marks & Spencer (M&S) for a specific fridge item: 0% fat Greek yoghurt pots with fruit compote.

Avoiding M&S Due to Price Concerns

Patrone previously avoided shopping at M&S because of its reputation for high prices. She wanted to avoid any shock at the checkout. However, she now believes that M&S excels for certain items, justifying the extra expense. She had earlier praised M&S chicken quality compared to Sainsbury's and Aldi.

Discovery in the Dairy Aisle

While scanning the dairy aisle for her usual Greek yoghurt, Patrone spotted small pots of 0% fat Greek yoghurt with accompanying fruit compote. M&S offers cherry, peach, and honey variants, each priced at £1.20. She purchased all three and found the peach variety to be her favorite.

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These yoghurts are described as a premium and healthier alternative to a Muller Corner. The larger compartment contains Greek yoghurt, while the smaller one holds a sweet compote or honey. Each pot contains 113 calories and over 12g of protein, making them suitable for breakfast or as a snack.

Comparison with Other Brands

Patrone compared the M&S yoghurts with similar products from other supermarkets. Fage offers a comparable product at Sainsbury's, but it only comes with honey and contains less protein per 100g and more calories. Aldi stocks small pots of 0% fat Greek yoghurt in mango, raspberry, honey, and vanilla flavors, but Patrone found the Greek yoghurt in those pots not to her taste.

She recommends the M&S yoghurts for fans of Greek yoghurt combined with fruit, particularly peaches and cherries. She consumed four pots in the past week alone.

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