Television presenter Lorraine Kelly has thrown her considerable public support behind a vital new initiative aimed at protecting vulnerable young people across the United Kingdom.
A Critical Campaign for Children in Crisis
Kelly has formally endorsed The Independent's SafeCall campaign, a major fundraising drive with an urgent target. The campaign seeks to raise £165,000 to fund crucial support services. This money is desperately needed to assist the staggering 70,000 children who are reported missing in the UK every single year.
Speaking on the issue, Kelly emphasised the profound seriousness behind each disappearance. She stated that when a child goes missing, it is a clear signal of a deep-seated problem in their life and a catastrophic failure in the support systems meant to protect them. "It means something has gone very wrong, and they are not getting the help they need," she explained.
A New Lifeline Service in Partnership
The funds raised by the SafeCall campaign will enable The Independent, in partnership with the long-established charity Missing People, to launch an innovative new service. This initiative is designed specifically to act as a dedicated lifeline for young people who find themselves in crisis, offering them a safe, confidential, and immediate point of contact when they have nowhere else to turn.
The campaign underscores a collaborative approach to a national crisis, leveraging media reach and specialist charity expertise to create tangible change.
Public Urged to Donate and Make a Difference
The success of this vital project now rests on public generosity. Lorraine Kelly and the campaign organisers are making a direct appeal to the public to donate and help reach the £165,000 goal. Every contribution will directly support the creation and operation of this new service, ultimately providing a safer way forward for thousands of at-risk children.
Kelly's powerful message is simple: the public has the chance to directly "help a child reach safety." By backing the SafeCall campaign, donors can be part of building a new infrastructure of hope and practical aid for some of the nation's most vulnerable young people.
