A new survey from sex-toy retailer Lovehoney has found that grandparents and parents are having more sex than Generation Z, those aged 18 to 26. The findings mirror data from the UK's National Survey of Sexual Attitudes and Lifestyles (Natsal), as well as similar surveys in the US and France, which all report a decline in sexual activity among young people.
Experts suggest that economic factors play a key role. Baby Boomers and Gen X benefited from affordable home ownership, low inflation, economic growth, and secure pensions, allowing them to maintain active lifestyles. In contrast, Gen Z faces a tougher economic climate, with high housing costs and precarious employment.
Social and cultural changes are also cited. Gen Z grew up with dating apps like Tinder and Bumble, which encourage a 'swipe-right' mentality and can lead to disposability. Many young people fear being ghosted or feel pressure to meet unrealistic standards set by online porn. Additionally, reduced alcohol consumption among young people means fewer drunken encounters that were common for previous generations.
Privacy is another issue. Most Gen Z individuals live with parents or in crowded student accommodation, limiting opportunities for intimacy. The report concludes that a combination of economic hardship, digital dating culture, and lack of privacy has contributed to a 'lost mojo' among the youngest adults.
