Adam Henson Warns of Scam Using His Image
Countryfile presenter Adam Henson has issued an urgent warning to BBC viewers about a scam that uses his name and image to promote a fake investment scheme. The 57-year-old farmer and television personality said he was "deeply concerned" after learning that fraudsters were using his likeness to lure people into a fraudulent online investment platform.
Details of the Scam
The scam involves advertisements on social media and websites that feature Henson's photograph and a fabricated endorsement of a cryptocurrency or investment opportunity. The ads claim that Henson has made significant profits through the scheme and encourage viewers to invest. Henson stressed that he has no association with any such investment platform and urged the public not to fall for the deceit.
In a statement, Henson said: "I am horrified that my image is being used to trick people into handing over their hard-earned money. This is a cruel scam that could cause serious financial harm to vulnerable individuals. Please do not engage with any such adverts or share your personal details."
BBC's Response and Advice
A BBC spokesperson confirmed that the corporation is aware of the scam and is working with social media platforms to have the fraudulent content removed. The BBC also reminded viewers that neither Henson nor any other BBC presenter would endorse financial products in this manner. Viewers are advised to report any suspicious adverts to Action Fraud, the UK's national fraud and cybercrime reporting centre.
According to Action Fraud, investment scams have surged in recent years, with losses totalling over £1.2 billion in 2023 alone. Scammers often use images of celebrities or trusted public figures to lend credibility to their schemes.
How to Protect Yourself
Henson's warning comes amid a broader crackdown on celebrity-endorsement scams. The Advertising Standards Authority (ASA) has issued guidance on spotting such frauds, including checking for official endorsements, verifying URLs, and being wary of unsolicited investment offers. If you believe you have been targeted, contact your bank immediately and report the incident to Action Fraud.
