Pub giant JD Wetherspoon has announced plans to open one of its largest London pubs in the iconic Trocadero building on Shaftesbury Avenue, marking its first venture into Theatreland. The new establishment, named Piccadilly Hall, will occupy a 3,600-square-foot space with capacity for 280 covers, operating seven days a week from 7am to midnight.
The name Piccadilly Hall pays homage to the 17th-century mansion that once stood on the site and gave Piccadilly Circus its name. The pub will be situated directly beneath the Zedwell Hotel Piccadilly Circus, with direct access between the two venues, in partnership with building owner Criterion Capital.
Wetherspoon founder and chairman Tim Martin said: “The West End is one of the world’s great hospitality destinations, attracting millions of visitors each year, and we believe this site is exceptionally well suited to the Wetherspoon model of offering good-quality food and drink at reasonable prices in well-managed and historically interesting buildings.”
Martin added that the scale of Piccadilly Hall, combined with its connection to the Zedwell hotel network, makes it “one of the most significant openings for Wetherspoon in London for many years.” He emphasised the role of pubs in local economies, creating jobs, supporting tourism, and providing accessible social spaces.
Saskia Jiggens, group head of communications and engagement at Criterion Capital, said: “The London Trocadero has long played an important role in the story of the West End, and the opening of Piccadilly Hall marks an exciting new chapter for this global destination.” Criterion Capital aims to transform the Trocadero building into a major hospitality and entertainment destination.
