Starting July 2024, all new cars sold in the EU—and likely affecting the UK—will be required to have Intelligent Speed Assistance (ISA) systems installed. This groundbreaking regulation aims to reduce road accidents by automatically limiting vehicle speeds based on posted limits.
How ISA Technology Works
The ISA system uses a combination of GPS data and traffic-sign recognition cameras to detect speed limits. When activated, it can:
- Provide audible and visual warnings when exceeding the limit
- Automatically reduce engine power to prevent speeding
- Be temporarily overridden by pressing the accelerator firmly
UK Drivers: Will This Affect You?
While the UK is no longer bound by EU regulations post-Brexit, many manufacturers may implement ISA universally to simplify production. Experts suggest:
- New UK-market cars will likely include ISA from 2024
- Existing vehicles won’t require retrofitting
- The system can typically be deactivated—but resets each ignition cycle
Safety Benefits vs Driver Concerns
Proponents argue ISA could prevent 30% of fatal collisions by eliminating excessive speed. However, some motorists worry about:
- Potential system errors with variable speed zones
- Reduced driver autonomy
- Emergency situations requiring brief speed increases
Transport research indicates most drivers adapt to ISA within weeks, with many reporting reduced stress during commutes.
