In a dramatic move that could transform Kent's transport landscape, Virgin founder Sir Richard Branson has unveiled ambitious plans to breathe new life into Ashford's long-abandoned international terminal. The £500 million proposal aims to convert the eerie 'ghost terminal' into a vibrant business and transport hub, potentially creating thousands of local jobs.
The Rise and Fall of Ashford International
Originally opened with great fanfare in 1996, Ashford International station was designed to serve Eurostar passengers travelling between London and continental Europe. However, the terminal's fortunes declined sharply when Eurostar services were withdrawn in 2007 and 2020, leaving the sprawling facility largely empty and earning its haunting 'ghost terminal' nickname.
The 20-acre site, complete with its distinctive glass-fronted terminal building, has stood as a stark reminder of unfulfilled potential for nearly two decades. Local businesses and residents have watched with frustration as the prime location remained underutilised despite its strategic position on the high-speed rail line to London.
Branson's Bold Vision
Sir Richard's Virgin Group has submitted preliminary plans to Ashford Borough Council that would see the site transformed into a multi-purpose destination featuring:
- Modern office spaces designed for technology and creative industries
- Retail and hospitality venues to serve both travellers and local communities
- Enhanced transport facilities improving connections across Kent and beyond
- Public spaces and community amenities creating a new heart for Ashford
"This isn't just about restoring a building - it's about restoring opportunity," a Virgin spokesperson told The Guardian. "We see enormous potential in Ashford's strategic location and believe this investment could be transformative for the entire region."
Economic Boost for Kent
The development promises significant economic benefits for Kent, with projections indicating:
- Creation of approximately 3,000 permanent jobs across various sectors
- Hundreds of construction roles during the redevelopment phase
- Increased footfall and spending in local businesses
- Enhanced regional connectivity boosting tourism and investment
Local business leaders have welcomed the proposal, noting that the terminal's revival could provide the economic stimulus the area has needed since the decline of traditional industries.
Challenges and Next Steps
While the plans have generated excitement, significant hurdles remain. The project requires approval from Ashford Borough Council and Network Rail, alongside securing the substantial funding required. Historical attempts to redevelop the site have faltered, leaving some locals cautiously optimistic.
However, Branson's track record with ambitious transport and infrastructure projects, combined with Virgin's financial backing, suggests this proposal may have stronger prospects than previous initiatives.
Council leaders are expected to review the preliminary application in the coming weeks, with a decision on whether to grant full planning permission anticipated by early 2026. If approved, construction could begin as soon as late next year, marking the beginning of a new chapter for Ashford's iconic terminal.
