A glorious summer heatwave has delivered a staggering £5 billion windfall to Britain's traditional seaside resorts, as the staycation trend continues to dominate holiday plans. New data reveals a monumental boost for coastal economies, with destinations from Cornwall to Blackpool experiencing a visitor boom.
The research, commissioned by Bournemouth, Christchurch and Poole Council, highlights a profound resurgence for Britain's beach towns. The combination of scorching temperatures and a continued preference for holidaying at home has created a perfect economic storm, benefiting hotels, restaurants, and attractions nationwide.
Coastal Economies Riding a Wave of Success
The analysis paints a picture of a sector thriving against all odds. The influx of domestic tourists has not only filled beaches but also cash registers, providing a vital lifeline for businesses that traditionally rely on seasonal trade. This surge is attributed to two consecutive years of exceptional weather and a fundamental shift in travel behaviour post-pandemic.
"The great British seaside is well and truly back in business," the report concludes, signalling a dramatic reversal of fortunes for many resorts that had previously faced decline.
National Picture of Sunshine and Spending
The boom wasn't confined to one region. Devon and Cornwall reported accommodation rates soaring above 90% for much of the season. Meanwhile, iconic piers in towns like Brighton and Eastbourne were bustling with visitors, and fish and chip shops reported record sales.
Beyond the obvious beneficiaries, the economic ripple effect has been felt across the supply chain:
- Accommodation: Hotels and B&Bs experienced near-total occupancy during peak weeks.
- Hospitality: Pubs, cafes, and restaurants saw a dramatic increase in turnover.
- Retail: Shops selling buckets, spades, and souvenirs had a bumper season.
- Attractions: From amusement arcades to boat trips, leisure activities were in high demand.
The 'Staycation' Effect: More Than a Trend
Experts suggest this is more than a temporary blip. The staycation appears to have evolved from a necessity during travel restrictions into a preferred choice for many families. The appeal of avoiding airport chaos, coupled with the discovery of the UK's stunning coastline, has cemented a new era for domestic tourism.
This record-breaking season provides a robust foundation for future investment and development in coastal areas, promising a brighter long-term outlook for seaside communities.
