A Qantas business class passenger has sparked outrage after sharing images of what they described as a 'disgusting' and 'inedible' breakfast served on a flight from Melbourne to Singapore.
The traveller, who paid a premium for their ticket, was presented with a bowl of bircher muesli that appeared dry, unappetising and dramatically failed to meet expectations for luxury airline catering. The meal was served on flight QF35, which operates one of Qantas's key international routes.
Social Media Backlash Erupts
Images of the disappointing breakfast quickly went viral on social media platforms, with fellow travellers and food enthusiasts expressing shock at the substandard presentation. Many commentators questioned how such a meal could be served in the business class cabin of Australia's flagship carrier, particularly on a long-haul international route.
One social media user commented: 'This is what passes for business class catering? It looks like something I'd throw together when I've forgotten to go grocery shopping.' Another added: 'For the price of a business class ticket, passengers deserve substantially better than this.'
Qantas Responds to Catering Controversy
In response to the growing criticism, a Qantas spokesperson addressed the incident, stating: 'We're aware of this customer's feedback and have followed up with them directly. This certainly isn't the standard we aim for.'
The airline emphasised that they continuously review their catering offerings and acknowledged that on this particular occasion, the meal presentation fell short of their usual standards. Qantas has built its reputation on quality service and premium experiences, making this incident particularly damaging to their brand image.
The Premium Pricing Paradox
The incident has raised broader questions about value for money in airline business class cabins, where tickets can cost thousands of pounds. Passengers paying premium prices naturally expect premium quality across all aspects of their journey, especially catering.
Aviation experts note that in-flight meals represent a crucial component of the overall passenger experience, particularly on long-haul routes where meal services help break up the journey and provide comfort to travellers.
This isn't the first time airline catering has come under scrutiny, but it highlights the ongoing challenge carriers face in maintaining consistent quality across their global operations while managing costs and logistical complexities.
