A new survey has revealed that more than a quarter of adults under 35 in the UK are adding ice cubes to their beer, sparking a debate over whether this practice is a refreshing innovation or a dilution of a classic drink. The survey, commissioned by LG, polled 2,000 people and found that 28% of 18-35-year-olds enjoy beer with ice, particularly on warm days.
However, the true number may be higher, as 10% of respondents admitted embarrassment prevented them from ordering ice in their beer, and 20% said they had been told off by friends, family, or bar staff for doing so. Critics argue that ice dilutes the delicate flavours of beer, undoing the craftsmanship involved in brewing.
The trend appears to have originated in southern France, where it is common on hot days. Despite some backlash, proponents see it as a practical way to keep beer cool without compromising taste, comparing it to shandies—beer mixed with lemonade.
Younger generations generally drink less than older ones, and with the World Health Organization aiming to reduce alcohol consumption by 20% per capita by 2030, drinking culture may be evolving. Whether ice in beer becomes a lasting trend or a passing fad remains to be seen.
