Dubai's Safety Illusion: Why Influencers Are Dangerously Misleading
There is something grotesquely tone-deaf about social media influencers posing poolside while the world erupts into conflict, argues Cally Brooks. Yet, their detachment from reality continues to shock, as they flock to Dubai, promoting it as a safer haven than the UK. This narrative is not only misleading but dangerously simplistic.
The Glossy Facade of Dubai
Scroll through Instagram, and you will see it repeatedly: sun-soaked beach clubs, skyscraper sunsets, and carousels of glitz under the Dubai skyline. To many influencers and holidaymakers, Dubai appears as a glossy paradise where rules do not apply—until they do. In recent years, a significant portion of the British influencer scene has relocated to the United Arab Emirates, lured by tax-free incomes and the touted "safety" they boast about online.
However, this safety is highly conditional. While Dubai might have lower crime rates overall, it operates under a legal system based on a blend of civil and Islamic law, designed to preserve social order but often shockingly strict for Western visitors.
Strict Laws and Hidden Dangers
For starters, public decency laws in the UAE mean showing affection on the streets, such as kissing a partner, can lead to imprisonment. Swearing or rude gestures are illegal, and visitors must respect Islamic cultural norms, including dress codes that require women to cover shoulders and knees. Cross-dressing is also prohibited.
The UAE monitors social media to prevent criticism of the government, a stark contrast to the free speech enjoyed in the UK. Drug-related offences face zero tolerance, as former Love Island star Kaz Crossley experienced firsthand. In February 2023, she was arrested during a layover in Dubai after authorities reviewed a 2020 party video allegedly showing her sniffing a white powder. Detained for several days, she described harrowing conditions, including sharing a cell with a woman jailed for pregnancy outside wedlock and her baby, calling it one of the lowest points of her life.
Regional Conflicts and Hypocrisy
Despite ongoing missile attacks in the Middle East, with several aimed at Dubai, influencers like former Apprentice star Luisa Zissman insist it is safer than the UK. Others, such as Kady McDermott, have posted sunbathing photos during the conflict, prompting criticism from Love Island star Montana Brown. In a scathing TikTok rant, Brown called out influencers for their lack of common sense, noting their silence on issues like Palestine and Gaza while enjoying luxury.
The conflict, escalating after strikes on Iran, has led to most flights to and from Dubai being cancelled or severely delayed, stranding hundreds of tourists. This reality underscores the risks beyond legal restrictions.
Conclusion: A Misleading Narrative
In summary, while Dubai may offer a veneer of safety, it comes with severe restrictions on everyday freedoms and is situated in a volatile region. Influencers promoting it as a utopia are not only tone-deaf but potentially endangering others by downplaying these critical factors.



