Doritos is taking the 'picky tea' phenomenon to new heights as research reveals a major shift in eating habits among younger generations. A survey of 2,000 adults found that over half of Gen Z now opt for 'picky teas' — finger food-style snack dinners — over traditional main meals, indulging in them an average of three times a week.
Gen Z's love for snackable meals
According to the study, two-thirds of respondents cited quickness and convenience as the main appeal of picky teas, while 22% said they are ideal for sharing with friends. Additionally, 26% said the lower cost is a key factor, with Gen Z spending approximately £2,400 a year on eating out — nearly double the £1,482 and £1,539 spent by Baby Boomers and Gen X, respectively.
The research, commissioned by Doritos, highlights a growing trend towards flexible, informal dining. Elise McDonald, a spokesperson for the brand, commented: "We're seeing a real shift in how people approach food, with more looking for flexible, informal meal occasions that still feel bold, satisfying and social."
Doritos Loaded Month
In response to this trend, Doritos has launched 'Doritos Loaded Month', running from 23rd May to 28th June. During this period, snack enthusiasts in London, Manchester, and Glasgow can bring their own bag of Doritos to over 200 participating vendors, where it will be transformed into a unique loaded meal for just £5.
McDonald added: "People want exciting flavour mash-ups, customisable toppings and food experiences that feel a little unexpected — and that's exactly what Doritos Loaded Month delivers. It's all about letting people explore new flavour combinations and textures in a way that fits their lifestyle."
The ultimate picky tea
The study also revealed the components of the perfect adult nibbly dinner: crisps (55%), sausage rolls (48%), cheeses (48%), and dips (37%). On average, respondents said the ideal picky tea consists of five different foods, with 44% mixing sweet, salty, and spicy items.
McDonald concluded: "Doritos Loaded Month taps directly into the growing popularity of customisable food experiences that have taken off across social media — building on the 'Bring Your Own' trend with our 'Bring Your Own Doritos' mechanic."
