County Durham welcomed nearly 22 million visitors in 2025, with its tourism industry now valued at £1.48 billion, representing an 8% growth. This is part of a broader regional trend, as the North East's seven local authorities attracted 70.38 million visitors, contributing £7.13 billion to the economy.
Record-Breaking Results
According to the annual STEAM report, staying visitor numbers in County Durham increased by 1.8% to 1.67 million, while overnight visitor expenditure surged by 11.2% to £651.94 million. This spending accounts for 44% of all visitor expenditure, despite overnight visitors representing only 8% of total visits. The sector directly employs around 11,000 people, with an additional 2,819 jobs supported through the supply chain.
Although Durham's visitor numbers are double those of Northumberland, its tourism economy remains smaller than its northern neighbor, which has a visitor spend of £1.58 billion. Nevertheless, County Durham officials are celebrating a third consecutive year of record-breaking results.
Industry Optimism
Duncan Peake, chair of Visit County Durham, highlighted the strength and resilience of the county's visitor economy. He said: "Tourism plays an important role in supporting jobs, businesses and communities across the county, and it is encouraging to see continued growth in visitor numbers, visitor spending and employment." He added that there are further opportunities for growth, particularly in overnight stays and investment in visitor experiences and accommodation.
The county's success is attributed to significant investment in tourism, hospitality, heritage, and cultural offerings, as well as a growing outdoor offer and a year-round program of festivals and events. Looking ahead to 2026, the opening of The Light in Durham City and Kynren - The Storied Lands is expected to boost the sector further.
Regional Collaboration
County Durham is one of seven local authorities under Experience North East England, formerly the NewcastleGateshead Initiative, which has received £7 million from the North East Combined Authority to drive tourism growth. The goal is for the North East's tourism economy to reach £10 billion by 2033.
