Cornwall's St Ives has been named the top UK staycation destination for 2026, according to a new survey. The annual Staycation Index Report by Sykes Holiday Cottages, based on responses from 2,000 adults, also saw the Northumberland coastal village of Bamburgh make a surprise entry in second place.
The study found that 38% of adults plan to take their main holiday within the UK this year, up from 34% in 2025. Among Gen Z, the figure rises to 53%, compared with 45% last year. Coastal spots remain the most sought-after, followed by rural areas and national parks.
Other notable movers include Brighton, which climbed to sixth place, overtaking Lyme Regis, which fell from fifth to seventh. Bourton-on-the-Water and Salcombe also increased in popularity. The top three was completed by Ambleside in the Lake District.
James Shaw, chief commercial officer at Sykes Holiday Cottages, said: 'The continued popularity of UK breaks demonstrates that staycations remain a key part of how Brits holiday. More people are choosing to stay at home and prioritising value, flexibility and reassurance when planning time away, particularly amid ongoing uncertainty around overseas travel.'
The research also revealed that 64% of respondents are planning or considering a multi-destination road trip, stopping at an average of three locations. Tourist attractions (48%), fond memories (38%) and positive reviews (35%) were key factors in choosing a destination. Additionally, 14% said a film or TV show influenced their choice, with Peaky Blinders cited as the most influential.
