Benidorm is globally renowned for its vibrant nightlife, all-inclusive hotels, and affordable pints. Yet, mere minutes from the bustling strip lies an unexpected treasure: a Roman landscape that dates back over two millennia. Ancient roads still traverse the coastline, a military outpost commands views over the bay, and the remnants of an entire Roman city await exploration just a short journey away. This hidden aspect of the Costa Blanca hotspot offers a cultural depth that many visitors overlook, providing an enriching alternative to the typical sun-and-sea holiday.
Exploring Benidorm's Ancient Roman Sites
First Choice has highlighted key historical hotspots for travellers eager to uncover this cultural dimension of a classic British holiday destination. Tossal de La Cala serves as a free introduction to Benidorm's Roman past, featuring open access to the remains of a military outpost established around 77 BC. Perched on a hill overlooking the coastline near the strip, the site includes signposted walking routes and informative panels, making it an accessible and educational option for all visitors.
Lucentum: A Thriving Roman City
For a more immersive day trip, Lucentum (Tossal de Manises) presents an ancient Roman archaeological site easily reachable from Benidorm. Here, visitors can wander through preserved streets, baths, and defensive walls of a once-prosperous city. Admission is a modest €3 (approximately £2.60), with discounts available, offering exceptional value for history enthusiasts.
Via Augusta and Coastal Discoveries
Travellers can also explore sections of the Via Augusta near Altea and Villajoyosa, one of the longest roads in Roman Spain, still visible along parts of the coastline. These sites, combined with coastal finds such as shipwrecks and amphorae, form a lesser-known network of Roman ruins along the Costa Blanca. Today, guided heritage walks and coastal archaeology tours facilitate exploration of this hidden side, making ancient history accessible to all.
Affordable Cultural Getaway
Located just two and a half hours from the UK, Benidorm boasts early summer temperatures averaging around 20°C in May, ensuring a reliable mix of sun and sea. Beyond the resorts, its historical offerings may rival some of Europe's most famed cultural destinations. While Rome is celebrated for its landmarks, it often comes with crowded streets, long queues, and higher costs, particularly during peak season.
In contrast, Benidorm proves far more economical. Pints range from €2.50 (£2.20) to €3 (£2.60), compared to €6 (£5.25) or more in Rome, and a three-course meal for two can be 25% cheaper. For an authentic regional experience, holidaymakers can skip the British-style pubs and venture into the Old Town's lively tapas spots. Local favourites like La Fava, known for its 'Fava style' potato salad and oxtail croissant with bull sauce and arugula, and Bar Mal Pas, specializing in seafood paellas and authentic tapas, offer genuine culinary delights.
Cost-Effective Accommodation
The savings extend beyond dining. A three-night break in Benidorm costs nearly £160 less per couple than in Rome. For those planning a stay, the Cuco hotel provides a convenient base within easy reach of both beaches and nearby Roman sites. Its central location allows for simple exploration of the Old Town's tapas bars or a tram ride along the coast to discover hidden Roman roads, with half-board options starting at just £201 per person.
A New Perspective on Benidorm
Kevin Nelson, managing director of First Choice, remarked, 'Most people think of Benidorm as a party destination. But just minutes from the beach, travellers can explore Roman roads, ancient forts, and villas that few ever see. You can experience history during the day and still enjoy the sunshine and coastline; it offers a completely different perspective on the destination.'
While Benidorm remains famed for its nightlife, its ancient past weaves a distinct narrative—blending history, sunshine, and value, all within minutes of the strip. This combination makes it an appealing choice for those seeking both relaxation and cultural enrichment on their holiday.
