In Beijing, a growing trend sees visitors dressing as ancient Chinese royalty, with makeup artists like Chen Jiao transforming clients into empresses and princesses near the Forbidden City. Chen is one of hundreds of artists working in studios near the historic site, where clients don richly embroidered robes, jade pendants, and gold fingernail guards.
The average cost is 300 yuan ($45), but can exceed 1,000 yuan ($150). After styling, customers pose for photos and videos at the Forbidden City's walls and moat, often pairing historical costumes with modern accessories like sneakers and bubble tea. 'It can get very busy during peak seasons, especially public holidays and weekends,' Chen said.
The trend reflects a revival of traditional culture among young Chinese, inspired by historical costume dramas and a desire for immersive experiences. Chen Xiao, a student from Shandong, travelled overnight to Beijing during the Qingming holiday. 'I feel like if you’re at a specific location, you should wear something that fits the setting,' she said, wearing a Qing dynasty princess outfit.
The number of styling studios near the Forbidden City has surged from a handful in 2020 to over 100 today, according to local media. Cai Zehong, founder of Hanfu Beijing, noted that 'young Chinese people have discovered the aesthetic appeal of traditional clothing while learning about China’s rich cultural heritage.'
Liu Ruitong, a student from Hebei, chose a black Ming-style costume, saying, 'I think this look feels very elegant and dignified, especially in its color palette. I chose black because it pairs beautifully with the Forbidden City.'
