Benidorm is known for its sunny weather, golden beaches and budget-friendly prices, but one travel expert claims a major change is taking place in the popular Spanish holiday hotspot, and hardly anyone is talking about it.
Frank the Stag Man's Theory
Frank the Stag Man has taken to social media to share his theory on why so many sunbeds across the resort remain empty, even during the peak summer season. On TikTok, he said: "The video I put up not long ago about why there are so many deck chairs without people in them and what's happened to the people, why does the beach seem quieter than usual for this time of year? A lot of other TikTok creators and content creators have been putting up videos and doing, you know, posts on Facebook and all that about the same topic.
"Well, do you know what occurred to me? It actually occurred to me yesterday in such a major way. We were driving down the strip in Benidorm, and it's packed. It's absolutely packed. Miller's Beach Bar, Miller's Bar, Stagman Sports Bar and Grill, Stagman Steakhouse, all packed."
Changing Clientele
He went on to explain what he believes has changed, claiming it's the type of visitor heading to Benidorm. He added: "The type of clientele in Benidorm is changing. Doesn't mean it's getting younger, but that's kind of what you think. The type of clientele that would be dying to get onto the beach every day and take a sunbed and chill out and just sun themselves. It's changing into more. The party animal. It's changing more and more... Tribute bars and live shows are turning into disco bars, they're turning into clubs, they're turning into open terraces.
"Like Zodiac and that used to be a big cabaret bar. It's very successful. So the people who come here are changing. They're becoming more clubby."
Shift from Ibiza and Magaluf
According to Frank, holidaymakers who may once have chosen destinations such as Ibiza or Magaluf are increasingly turning their attention to Benidorm instead. However, he doesn't believe the shift is necessarily down to age, but rather a change in the type of holiday people are looking for.
Public Reactions
Sharing their own opinions, one user commented: "We are older ladies and we come here twice a year and we have noticed it's all for young ones so we are looking for somewhere different now." Another user added: "People are either by the pool at the hotel or in the bars, it costs too much to sit on the beach these days." A third user said: "Prefer to get our money's worth so dancing and drinking as opposed to sunning."
