Benidorm beach sunbeds are reportedly empty this June, and a British expat has shared his theory on the shift underway in the popular Spanish resort. Frank the Stag Man took to TikTok to explain why so many sunloungers remain unoccupied even during peak summer.
Beaches Quiet, Bars Packed
Frank noted that while the beaches appear half empty, bars are still bustling. "We were driving down the strip in Benidorm, and it's packed. Miller's Beach Bar, Miller's Bar, Stagman Sports Bar and Grill, Stagman Steakhouse, all packed," he said. This suggests that tourist numbers are not declining; instead, holidaymakers are seeking different experiences.
Changing Clientele
According to Frank, the type of tourist visiting Benidorm is evolving. "The type of clientele in Benidorm is changing. Doesn't mean it's getting younger, but that's kind of what you think," he explained. "The type of clientele that would be dying to get onto the beach every day and take a sunbed and chill out is changing into more the party animal."
He observed that tribute bars and live shows are being replaced by disco bars, clubs, and open terraces. "Like Zodiac and that used to be a big cabaret bar. It's very successful. So the people who come here are changing. They're becoming more clubby," Frank added.
Shift from Ibiza and Magaluf
Frank believes that tourists who previously chose Ibiza or Magaluf are now opting for Benidorm. However, he emphasized that the transformation is not purely age-related but reflects a broader evolution in the kind of break people seek.
Tourist Reactions
Viewers shared their perspectives. One user commented, "We are older ladies and we come here twice a year and we have noticed it's all for young ones so we are looking for somewhere different now." Another said, "People are either by the pool at the hotel or in the bars, it costs too much to sit on the beach these days." A third added, "Prefer to get our money's worth so dancing and drinking as opposed to sunning."
Benidorm remains a popular destination, but the changing preferences of tourists are reshaping its beach culture.
