TikTok is driving consumers back to local high streets, with more than 10 million people visiting a cafe or shop they discovered on the platform, according to new research from public policy research agency Public First.
Millions Dine and Shop After TikTok Discovery
An estimated six million people dined at local restaurants and another 4.3 million shoppers used independent stores after they featured on the social media platform, Public First found. Viral content has also helped spur 2.3 million additional visits to towns, cities and attractions across the UK in 2025, fuelling domestic tourism.
Economic Impact: £10 Billion Added to UK Economy
TikTok activity added an estimated £10 billion to the British economy in the past two years and this could rise to £27 billion by 2030, according to the report, which is backed by analysis by finance firm E&Y. Extra staff had to be hired by 28% of small businesses after they featured on the platform, while 84% said it helped them increase sales, the report found.
Small Business Boost: £3.4 Billion Revenue and 153,000 Jobs
TikTok may have helped small businesses boost their revenues by £3.4 billion in 2025 and supported 153,000 jobs, the report suggests. More than 300,000 small businesses are also now selling items on TikTok Shop. TikTok is now calling for more help for entrepreneurs, including a digital hub where new and aspiring business owners access grants, training and business advice.
Craig Beaumont, executive director at the Federation of Small Businesses (FSB), said: “We are really excited about the opportunity to support newly-fledged businesses and entrepreneurs as they start small and reach for the stars.”
