Heineken and Formula 1 have announced a single, exclusive season ticket for the 2027 calendar, covering every Grand Prix with premium grandstand seats, travel, and accommodation for the winner and a guest. The Heineken x F1 Season Ticket is a money-can't-buy opportunity, awarded through a global search led by the first-ever recipient, Brandon Burgess.
How the Season Ticket Works
The unique pass provides entry to all races on the 2027 schedule, including the best grandstand seats at each venue. All travel and accommodation costs are covered, creating a year-long global journey. The winner will also get to bond with fellow F1 fans at each location, experiencing the passion and fellowship that defines the sport.
Brandon Burgess's Journey
Brandon Burgess, the first recipient, earned the ticket by attending every race in the 2025 season while working full-time on a shoestring budget. He now leads the search for the next deserving fan. Over the past year, Burgess has connected with supporters, content creators, and F1 figures, including four-time world champion Max Verstappen, F1TV host Laura Winter, and the P1 Podcast, who will help spread awareness and encourage applications.
Quotes from Key Figures
Brandon Burgess said: "It's been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I've met at races, to people on social media and a couple of famous faces too, I've been able to bond with so many people over our shared love of F1."
Nabil Nasser, Global Head of Heineken, added: "This offers fans the chance to experience the sport in a way few ever will. But it's not just about attending every race on the calendar, it's also an incredible opportunity to forge new friendships with people all around the world. Fandom is one of the quickest ways to spark an instant connection between strangers and Brandon's experience shows how motorsport can create meaningful bonds."
How to Enter
Fans can apply for the Heineken x F1 Season Ticket via the official entry page. The competition is open globally, and the winner will be selected by Burgess with input from his network. The search emphasizes the connections made through F1 fandom, aiming to give another enthusiast the chance to experience a full season of Grand Prix racing.
