McDonald's is partnering with Xbox as part of the console maker's 25th anniversary celebrations, bringing themed menu items based on six of its biggest gaming franchises to restaurants later this year. The collaboration will include new menu items, each containing “hidden surprises, secret messages, and special features,” according to McDonald's.
Six Gaming Franchises Featured
The six franchises included in the Xbox x McDonald's collaboration are Forza Horizon 6, Fallout 76, Halo Campaign Evolved, Candy Crush Saga, World of Warcraft, and Overwatch. While the full list of menu items has not been revealed, Tim Kenward, senior vice president and chief marketing officer at McDonald's UK and Ireland, teased one Fallout-themed item: “As a huge Fallout fan, I’m most excited for the Blamco Cheesy Potato Bites,” he says.
In-Game Rewards for App Orders
Purchasing these menu items will give gamers rewards for their favorite games. By ordering through the McDonald's app, gamers can claim the following rewards: Halo: Campaign Evolved – Master Chief Armour; Forza Horizon 6 – Car Voucher; Fallout 76 – Sugar Bomb Bundle; Candy Crush Saga – Booster Bundle; World of Warcraft – Red Hot Portable Bakery; Overwatch – Kiriko Donut Break Emote.
Launch Timing and Comment
McDonald's has not confirmed exactly when the promotion will start, but it is expected to arrive in the coming months. Kenward added: “Gaming is all about imagination and the worlds we love to get lost in. What excites me about this partnership is that we're bringing parts of these iconic gaming worlds to life, giving fans the chance to experience food they have only ever seen on screen.”
