While the festive decorations may be packed away, the opportunity for savvy shoppers is just heating up. John Lewis has launched its first major sale of 2026, offering a treasure trove of discounts on premium technology. From coveted Apple gadgets to cutting-edge home cinema setups, now is the perfect time to secure a significant upgrade without breaking the bank.
Unmissable Apple Deals for the New Year
Apple enthusiasts are in for a rare treat this January. The brand's latest devices seldom see substantial price cuts soon after launch, making the current promotions particularly noteworthy. The standout offer is on the ultra-slim iPhone Air, now with a staggering £150 reduction. At just 5.6mm thick, this flagship smartphone boasts a 48MP main camera and the powerful A19 Pro chip.
For those seeking computing power, the compact Apple Mac mini featuring the M4 chip is available for just £529. Alternatively, the ultra-portable 2022 Apple MacBook Air is also £150 off. To keep track of your new investments, a four-pack of Apple AirTags can be snapped up for only £85.
Transform Your Living Room with TV & Soundbar Savings
With plenty of dark evenings still ahead, upgrading your home entertainment system is a timely investment. John Lewis has curated excellent offers across leading brands. Movie lovers can save £100 on LG televisions, including the highly-rated LG OLED55C54LA.
Samsung's stylish 55-inch 'The Frame' TV, which doubles as digital art when not in use, is now £400 off. For a more conventional yet powerful option, the Samsung QE50Q7F2A 4K QLED TV is under £400. The Sony Bravia 3 K50S38BP also presents great value at £569.
To complete the cinematic experience, soundbar deals are equally impressive. The Sonos Beam (Gen 2) with Dolby Atmos is £110 off at £339. The powerful Hisense AX3120Q soundbar and subwoofer package is down to £379, while the Bose Smart Soundbar has a £100 discount.
Premium Audio & Wearable Tech at a Fraction of the Cost
Whether you're a dedicated audiophile or a fitness fanatic, the January sales have you covered. Bose's top-tier QuietComfort Ultra headphones are £150 off, bringing them under £300. The stylish Bowers & Wilkins Px7 S2 headphones are also over £150 cheaper.
For in-ear options, the first-generation Bose QuietComfort Ultra Earbuds have finally dropped below £200. Fitness-focused wearables are also on sale. The Garmin Forerunner 265 is £50 off, the Fitbit Charge 6 is under £100, and the discreet Oura Ring 4 fitness tracker is available for £349.
What to Steer Clear of in the January Sales
Shoppers should exercise caution to ensure they are getting a genuine bargain. Brand new laptops typically see their best price drops in the summer, not January, so it may be wise to wait unless you find an exceptional offer like the Lenovo Legion Pro 7.
Avoid rushing for the very latest releases, as they are at their peak price. Instead, look at slightly older models like the iPhone 16 or PlayStation 5, which are now seeing meaningful discounts. Finally, be wary of fake discounts. Use price comparison tools from services like Which? or PriceRunner to verify you are getting a true deal and not falling for pre-sale price inflation.
