Homeflow has launched an AI live chat for estate agents that can handle website enquiries around the clock. The tool answers questions from buyers, sellers, landlords and tenants, including when agency offices are closed.
How the technology works
Homeflow says the technology draws on information about an agency’s branches, services and property listings. It then uses that information to respond to enquiries.
The system also considers which page a visitor is viewing. For example, it can answer questions about a specific property or respond to someone visiting a valuation page.
Turning visitors into leads
The technology also aims to turn website visitors into leads. It captures contact details, viewing requests and valuation enquiries. Homeflow’s Lead Manager then records the information for agents to follow up.
Agents can add the live chat to websites built by other providers.
Early adopter Bradleys
Bradleys Estate Agents already uses the technology and has named its AI assistant “Brad”. Kai Logan, director at Bradleys, said: “A month ago we switched on ‘Brad’, our AI assistant powered by Homeflow’s Live Chat. He’s already handled several hundred conversations.
“We’ve given him a cheeky streak, he replies instantly, never takes a day off and always steers the conversation towards a valuation.
“He’s one of our best hires this year, especially given he doesn’t even want a desk.”
Shawn Zvinis, head of product at Homeflow, commented: “Our AI-powered Live Chat makes sure no one is left waiting, no matter what time of day or night.
“Because it’s built for this industry, it gives genuinely useful answers straight away and turns anonymous traffic into contacts that agents can follow up.”
More estate agencies are exploring AI tools to automate parts of the customer journey. The technology can also help agents capture leads when their offices are closed.
