Brits are being urged to add Tajin, a £3.50 seasoning, to their dishes for a zesty kick that enhances flavour without overwhelming heat. Ocado data shows sales of Tajin are up 28%, a surge possibly linked to the World Cup.
What is Tajin and Why Is It Popular?
Tajin is a Mexican seasoning blend of mild chilli peppers, lime, and salt. It has become a must-have for those seeking a milder heat on tacos and burritos. The seasoning is also versatile, suitable for sweetcorn, popcorn, and as a dry rub for chicken and fish.
Where to Buy Tajin in the UK
Tajin is available at various UK supermarkets, with one of the cheapest options at Sainsbury's for just £3.50. A product description reads: "Unique blend of mild chilli peppers, lime and salt. Add to your fruits, vegetables, drinks and favourite food to enhance flavour."
How to Use Tajin in Cooking and Drinks
According to Mexgrocer experts, Tajin is also popular for rimming cocktail glasses, perfect for margaritas and micheladas. To use, run a lime wedge around the glass rim and dip it into the seasoning. Tajin can be easily incorporated into daily cooking, whether for meals or quick snacks.
The product's philosophy, as described by Sainsbury's, is: "Great food should be vibrant, versatile and full of character. Tajín delivers a distinctive tangy taste that enhances ingredients rather than masking them." It is loved for transforming fruit, vegetables, snacks, meals, and drinks, becoming a staple across cultures.
