Amazon has reduced the price of its popular Fire TV Stick 4K Plus to its lowest level of the year. The early Prime Day discount offers a saving of £35, bringing the device down to £24.99 from its usual price of £59.99.
Exceptional Value on Advanced Streaming Device
The 4K Plus Fire TV Stick is one of Amazon's most advanced streaming devices, just below the 4K Max version which currently costs £69.99. The limited-time offer provides a better-than-half-price discount, making it an attractive option for shoppers looking to upgrade their home entertainment.
The device plugs directly into a TV and connects to the internet via Wi-Fi, transforming any standard television into a smart TV with a responsive menu. Users can stream thousands of films and TV episodes from platforms such as Netflix, Prime Video, Disney+, and more, though subscription fees may apply. It also offers access to major gaming titles like Forza Motorsport, Starfield, and Palworld through cloud streaming, with a separate monthly subscription required for some titles.
Enhanced Viewing Experience
The 4K Plus model features advanced streaming with vibrant 4K Ultra HD picture quality. Amazon stated: "Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance." The included remote control allows for voice commands via Alexa, enabling users to control smart home devices, adjust lights, and view security camera feeds directly through their TV screen.
Customer Reviews and Alternatives
While the Fire TV Stick is a popular choice, alternatives include the Roku Express 4K Media Player (£40 at Asda) and the Xiaomi TV Stick 4K (£54.99 on Amazon). Thousands of Amazon shoppers have praised the 4K Plus Fire TV Stick. One customer said: "The Amazon 4K Fire Stick is great and does exactly what it should. It was easy to set up and connected to the WiFi quickly with no issues." Another noted: "I recently upgraded from my old Amazon Fire Stick 4K to the new Fire Stick 4K Plus, and I’m really impressed. The picture quality is excellent, and the image clarity is brilliant. Everything looks much sharper, smoother, and more vibrant."
A third reviewer added: "I can’t believe how easy it is – I switched from Sky to Freesat to save money, but missed using certain apps. The fire stick completely solved that problem." However, not all feedback was positive. One customer reported: "Loses connection for no apparent reason regularly. It isn't my wifi hub as everything else appears fine." Another said: "Feels like a downgrade. The apps freeze very frequently and need to be restarted." Despite this, many users find it reliable for gaming, with one stating: "I chose this model for Xbox cloud gaming, and it works really well. It also has access to Luna games, which play flawlessly with a good wifi connection."
