Apple devices are among the most sought-after during Black Friday, and discounts have already started appearing. Shoppers looking for gifts can find savings on older models, with options to spread the cost through providers like Sky.
The AirPods 4 have seen a price reduction that has been in place for a couple of months, making them close to their cheapest ever. For those considering refurbished options, the AirPods Pro 2 are available at a discount.
The standard iPad has been reduced to £299, saving £30, though it was £284 during Prime Day sales, so further drops are expected. Alternatively, Sky Mobile offers the iPad (2025) for £10.50 a month on a 36-month contract, plus a data plan starting from £0.
iPhone deals are more aggressive from mobile networks this year, with Sky Mobile offering low starting prices due to a free 100MB SIM. Shoppers should compare data plans to find the best overall deal.
The Apple Watch SE (2nd gen) is a recommended affordable option, though significant discounts on newer models are expected closer to Black Friday, which falls on 28 November 2025. Major retailers like Amazon and Argos are anticipated to launch sweeping sales in the coming weeks.
Shoppers are advised to check whether deals are genuine discounts or simply a return to average prices. As always, comparing prices and reading the terms carefully is essential.
