Walkers has revealed the two finalists in its Do Us A Flavour competition: Salt & Pepper Chicken and Grilled Cheese & Chilli Jam. The limited-edition crisps will arrive in supermarkets later this summer, and the public will decide which flavour becomes a permanent addition to the Walkers range.
Inspired by takeaway and comfort food
Salt & Pepper Chicken crisps draw inspiration from the popular Chinese takeaway dish, combining garlic, spring onion, black pepper, and aromatic Chinese-inspired spices. Grilled Cheese & Chilli Jam brings together the rich flavour of melted cheese with a sweet and spicy chilli jam twist.
Both flavours were chosen from thousands of public submissions in the Do Us A Flavour campaign, which invited crisp lovers to submit their dream flavour ideas. The competition has been running for several weeks, with entries ranging from nostalgic classics to bold mash-ups.
Creators behind the flavours
Lydia Houghton from Malmesbury created the Salt & Pepper Chicken flavour. In her TikTok submission, she described it as 'delicious chicken-flavoured crisps, perfectly seasoned with salt, pepper, garlic, chilli, and onion. Packed with flavour, right to the bottom of the bag.'
Becky Dibble proposed Grilled Cheese & Chilli Jam, explaining, 'I think the balance of sweet, salty, and spicy will go so well in a crisp flavour.'
How the winner is decided
Each pack of limited-edition crisps sold counts as a vote for that flavour. The flavour with the most sales will earn a permanent spot in the Walkers core range, alongside classics like Prawn Cocktail and Cheese & Onion. The creator of the winning flavour will receive a cash prize of up to £500,000.
The flavours have been promoted through a TikTok series on the Walkers account, with social media influencers GK Barry and Moyo Ajibade championing the finalists.
Official comment
Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo, said: 'From thousands of entries to just two finalists, it’s been an incredible journey, and now it’s over to the nation. We can’t wait to see which flavour captures Britons’ hearts and earns its place as the next permanent addition to the Walkers family.'
Recent Walkers innovations
This announcement follows Walkers’ release of three World Cup-inspired flavours: English Bangers & Mash, Wavy Spanish Queso, and Max Portuguese Chorizo and Onion. The Do Us A Flavour campaign continues Walkers’ tradition of engaging the public in product development.
