Walkers MAX has introduced two new crisp flavours in partnership with Pizza Hut: Pepperoni Feast and Texan BBQ. The ridged crisps, available in UK supermarkets this week, are designed to replicate the taste of a bite-sized Pizza Hut pizza.
The Texan BBQ flavour combines sweet BBQ chicken and smoky bacon, while Pepperoni Feast offers a sweet and smoky pepperoni taste. Each 140g sharing pack costs £2.50, and a Grab Pack is £1. The bags also double as a buy-one-get-one-free voucher for Pizza Hut delivery and collection orders.
Jonathan Roberts, Senior Brand Manager at Walkers, said: 'This mega new brand partnership takes the irresistible ridged experience of Walkers MAX to the next level with Pizza Hut. Combining our epic ridges with the mouth-watering flavours of Pizza Hut to deliver a whole new taste sensation.'
The crisps are vegetarian-friendly despite the meaty flavour names. This launch follows a recent limited-edition range that combined Walkers crisps with Wotsits, Monster Munch, or Doritos flavourings, which sparked mixed reactions on social media.
