Walkers has introduced Walkers Gold, a new sharing range that brings premium flavours to its portfolio, featuring a bold gold foil lining inside every pack. The launch is described as one of the most significant for the brand in recent years.
Premium Crisp Base and Flavours
The range is built on a new slow-cooked crisp base with more folds and a thinner cut, designed to deliver on taste and quality. Walkers Gold combines reimagined favourites with flavour options including Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil, and Black Truffle.
Pack Sizes and Availability
All flavours are available in 140g packs with a recommended retail price of £2. The range is now available across convenience and wholesale channels.
Wayne Newton, senior marketing director at Walkers, said: “Walkers Gold is a significant addition to our sharing portfolio and a launch we’re incredibly excited to bring to shoppers.”
Retailer and Consumer Appeal
Newton added: “From hosting friends and family this Christmas to sharing occasions throughout the year, our aim is to give shoppers more choice when they’re looking for something a little more elevated.”
He also noted that for retailers, Walkers Gold creates an opportunity to encourage shoppers to trade up when selecting sharing snacks, while broadening choice across the wider Walkers portfolio.
The launch will be supported by in-store activity and retail media to drive awareness and visibility for the range.
