For the first time, people across Great Britain can vote to help decide where the iconic Coca-Cola Christmas Truck brings its festive magic next. Voting is open now until midnight on 3 November via the Coca-Cola website, giving towns the chance to be considered for a special visit from the Truck during November and December.
What to expect at the Truck Tour stops
At each confirmed Truck Tour stop, the Coca-Cola Christmas Truck will roll in beneath a canopy of twinkling lights, transforming the destination into a magical winter wonderland. The iconic red truck will provide the perfect backdrop for festive selfies and unforgettable Christmas memories, while visitors enjoy festive games, win exclusive Coca-Cola merchandise and refresh with an ice-cold Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke.
Campaign support from Joe Sugg
YouTuber Joe Sugg is encouraging people across Great Britain to vote for a town they believe should be considered for a visit from the Coca-Cola Christmas Truck. Launching the vote this week, Sugg said: “Christmas feels most special when there is something everyone can enjoy together. I’m excited that people across Great Britain can vote for a town where the Coca-Cola Christmas Truck could add even more festive sparkle – whether that means more things to do, a new reason for friends and families to come together, or simply an unforgettable dose of Christmas magic.”
“Now is the time to get involved and vote for the town you would most like the Truck to visit,” he added.
Why the vote matters for local high streets
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Christmas is such an important time for our retail and hospitality customers, and the Coca-Cola Christmas Truck has become a much-loved part of the festive season in towns across Great Britain.”
“This year, people can help choose where it visits next. With more than a third saying they’d pick a town to help attract more visitors to its centre, it’s a great opportunity to put local high streets in the spotlight and celebrate the businesses at the heart of them,” Yeomans added. “We’d encourage everyone to get involved and vote for their town.”
The Coca-Cola Christmas Truck has long signalled the start of the festive season, creating immersive experiences and bringing communities together. Voters must meet the stated age and eligibility criteria, and full terms and conditions will be available on the voting page.
