Vinted's Revenue Approaches £1 Billion as Second-Hand Market Expands
Vinted, the Lithuanian second-hand fashion marketplace, has announced a significant surge in sales, with revenues reaching nearly £1 billion in 2025. The company reported total revenues of 1.1 billion euros (£960 million), marking a substantial 38% increase compared to the previous year. This growth underscores the ongoing popularity of buying and selling pre-owned items, particularly among younger consumers and those seeking affordable, sustainable alternatives.
Impressive Trading Volume and Market Penetration
The platform facilitated a gross merchandise value of 10.8 billion euros (£9.4 billion), reflecting the total value of items traded by users. Vinted has established itself as one of Europe's largest second-hand fashion marketplaces, capitalising on a rapidly growing trend. The platform's success is driven by its appeal to demographics prioritising cost-effectiveness and environmental consciousness, with women's and children's clothing being particularly strong categories.
Profit Decline Amid Strategic Investments
Despite the revenue boost, Vinted experienced a drop in profits, with net profit falling by nearly a fifth to 62 million euros (£54 million). Adjusted earnings before interest, tax, depreciation, and amortisation (EBITDA) also decreased by 5% to 151 million euros (£132 million). The company attributed this decline to strategic investments aimed at expanding its European footprint and diversifying its offerings.
Key investments included efforts to improve performance in Germany, introduce new item categories such as sports gear and collectables, and launch an in-house shipping service in Spain and Portugal. Additionally, Vinted expanded into Latvia, Estonia, and Slovenia in 2025, further solidifying its presence across the continent.
Revenue Streams and User Features
Vinted generates income primarily through buyer protection fees, which range from 3% to 8% of an item's price plus a fixed fee per order. This fee ensures shoppers are covered if items do not arrive or are damaged. The platform also offers paid features like item "bumps," allowing sellers to enhance the visibility of their listings for a higher chance of sales.
In the UK, Vinted relies on delivery networks from partners such as Evri, Royal Mail, and InPost to facilitate transactions. This logistical support helps maintain the platform's reliability and ease of use, which are critical to its growth strategy.
Leadership Vision for the Future
Thomas Plantenga, Vinted's chief executive, emphasised the company's mission to make second-hand shopping the first choice for consumers. He stated, "To make second-hand first choice, we know what we need to do: we need to be the most cost-efficient, be the most reliable and easy to use." Plantenga highlighted that ongoing investments and app improvements aim to help sellers move items faster and enable buyers to find desired products at optimal prices.
He added that the ultimate goal is to "drive the future consumption shift from new to second-hand," positioning Vinted at the forefront of sustainable retail trends. As the second-hand market continues to evolve, Vinted's strategic expansions and user-centric features are poised to sustain its growth trajectory in the coming years.
