Shoppers across the UK are being urged to exercise caution when using the popular shopping app Temu, as experts warn of high risks linked to scams, data breaches, and misleading discounts.
Why Is Temu Under Scrutiny?
Despite its rapid rise in popularity due to ultra-low prices, Temu has come under fire for questionable business practices. Consumer watchdogs report that many users have fallen victim to:
- Fake discounts – Prices are often inflated before being 'slashed' to create a false sense of savings.
- Data harvesting – The app collects excessive personal information, raising privacy concerns.
- Poor-quality goods – Many items arrive damaged or significantly different from advertised.
What Are the Hidden Dangers?
Cybersecurity experts highlight that Temu's aggressive data collection could expose users to identity theft and financial fraud. The app requests access to contacts, location, and even device settings—far beyond what's necessary for shopping.
Additionally, Temu's parent company, PDD Holdings, has faced multiple lawsuits over alleged malware distribution and unethical data practices.
How Can Shoppers Protect Themselves?
If you choose to use Temu, follow these precautions:
- Use a separate email and virtual payment card to limit exposure.
- Avoid linking social media accounts or granting unnecessary permissions.
- Check reviews carefully—many positive ratings may be incentivized or fake.
The UK's National Cyber Security Centre (NCSC) advises consumers to remain vigilant and consider alternative platforms with stronger buyer protections.
